NHS parking sign

University Hospitals Bristol-NHS foundation trust

Terms and Conditions

The 'University Hospitals Bristol' parking sign is to inform patients,visitors of patients and workers that there is a parking fine of '£60 (£30 if payed within 14 days)' if they do not follow the permitted terms and conditions.A secondary purpose may be to persuade people to park their car correctly to avoid a fine.Someone will come across this sign if they are parking in the car park or driving past it as they would have to make it noticeable for drivers who may want to/thinking of parking there.Due to the Terms and Conditions being in bold, white writing over a strip of a darker colour at the top of the sign,immediatley draws your attention to it as it is different; therefore stands out from the rest of the text.This allows people to acknowledge the fact that this is important and a sign on terms and conditions of that certain car park.Although the location of the sign will be a clue as to what it is about, the public will want to read on and find out what the terms and conditions are precisely as it could effect them. As it is a sign on parking fines, people would want to engage in it due to them feeling 'pressured' into doing so and ' forced' into avoiding a fine as it is on a big notice.The photos could also suggest this as it is engaging different kinds of people; people attracted to pictures (which also summerises the text down as drivers probably wont have time to read it) and text ( people who are not driving eg. a passenger who has time to read it and are intrigued).The Target audience will be drivers finding somewhere to park however, due to some of the rules being the same in nearly every car park e.i. vehicles must be parked between the marked bay lines and if you are disabled your badge must be showing at all times, it could suggests that it is mainly aimed at new drivers or people who have not come to this car park before.The reciever (in this case people going to park in this car park) would expect the content of the sign to be clear as well as informing as people have to know exactly what the rules are.I dont think the reciever will be surprised with the content as it includes all the terms and conditions expected within a car park.By each term being in a different paragraph with a distinctive picture allows people to know what exactly each term is and that the conditions apply to all of the above, as the last paragraph is on the conditions.With the conditions being at the bottom implies that the NHS see this as the least important aspect and the terms being more.Even though your instinct will suggest that it is an important sign, underneath 'Terms and Conditions' is where they include the notice as being an 'IMPORTANT NOTICE' .This is 'shadowing' the header and will not draw as much attention because as soon as someone reads 'terms and conditions', it will makes you want to know what these are straight away as in a hospital car park especially, people will not have much time to spare.

Right at the bottom of the notice board is a small print on that if their car gets damaged in this car park, it is not the 'Total parking solutions Ltd's' fault ( unless caused by the direct negligence of them).Someone who has had their car damaged within this car park will come across this small print as they will be interested in where to get help and any way out of paying.Due to this, they will want to engage in it.Because it is more likely to be someone who has had their car damaged to engage with it, they will not need to be 'hooked' or 'persuaded' into reading it as all they care about is that their car will get sorted (mostly either free or as cheap as possible).However, they may be 'forced' into reading it as they will want to know where they lie in the terms and conditions of the incident.The primary purpose of this small print is to inform people on the terms and conditions involving a damged car and wherever or not they are in fault or the Total parking solutions are.The reciever will expect the content to be useful and helpful to them into finding help and support into sorting out their 'damaged' car.They may be surprised as it does not give much information on what they must do if there car gets 'damaged' but where to get more detail on it.This implies that the NHS and 'Total parking soloution Ltd' do not care as much on the publics property as they are in getting a fine out of them.