NSPCC representation

NSPCC

The NSPCC is a children’s charity which helps children who have been abused try and rebuild their lives. By the NSPCC being a well-known, popular children’s charity it has a lot of organisational power. Because they have put the logo at the top of the page allows the audience to feel safe and trust the charity with our money. However, because it is not in the centre at the top of the page implies that by letting the audience know it’s the NSPCC, the most important topic is that  ‘every childhood is worth fighting for’. The use of the verb ‘fighting’ reassures the audience that the NSPCC will do anything to support a child. As the word ‘fighting’ has connotations of violence and danger could suggest that it will not be an easy ride to help a child therefore turn some people away.

By including a teenage girl on the front smiling will create some emotional connection between the girl and the audience. This is due to the fact that people who are interested and caring towards children will be on the website. Another reason for people to be on this website could be if they have been abused themselves, and so can relate to the girl hence wanting to help others. This is the same to those being abused and going on here for help (the helpline in the top right corner).

The website comes across as very demanding with the use of the concrete noun ‘time’ which exaggerates over you ( the receiver) acting now, the intransitive verb ‘take’ implying you having to do something to help the abused children with the intransitive verb ‘action’. The big font this is written in also expresses how vital the cause is since the writing underneath is in a small, thin font which does not grab your attention as something necessary to read.


By starting of the quote-located at the bottom of the website- with the transitive verb ‘Every’ is significantly powerful due to it expressing how it relates to every single child. Because of this, it will affect mothers and carers of children as it will make them think about their own children’s safety. As well as those working with children as these are the people who will be interested in children’s welfare.

Underneath this influential statement the NSPCC has mentioned that ‘as long as there’s abuse-we will fight for every childhood’. I personally think this gives the impression that they only will care about children involved in abuse, so other children do not matter as much. While this was not what they were representing to the audience, it shows how different interpretations can be made. The use of the contraction ‘there’s’ could be to connect with the younger audience as stereotypically this is the age group who will not talk in standard English. It also comes across not as forward as if they used the standard form of ‘there is’ which, although more formal, indicates that there has to be abused children.