If it’s good
enough for a potential Prime Minister its good enough for you!
Ed Milliband, along with many other people constantly in the
public eye, wants to be able to connect with their audience if not with activities
they embark on, but with their voice. Your accent can determine how well you
are able to connect with these audiences and Milliband has realised this. To be
able to ‘impress the voters’ he wants to vote for him in the upcoming election,
Milliband uses regional dialect in his campaign and converges to their socailect. This shows how some accents
are more appealing than others and in this case, Received Pronunciation is not
favoured among the electorates. Giles, a professor from California, conducted
some research on capital punishment and what accents are seen to be more
persuasive. It was found that regional accents – like what Milliband is putting
on to ‘impress the voters’- is seen as more persuasive than the prestigious
accent of Received Pronunciation. Therefore showing how the ‘Oxford PPE-ist’
will be more appealing to a different type of socialect.
Your intelligence should not be determined on the accent you
have obtained. Why should an accent such as Scouse or Geordie be looked down
upon as being unwise and foolish, Making people from Liverpool and Newcastle
gain a bad reputation? Ed Milliband is from an area which has an image of being
an intelligent, middle-class, high end area of London, so obviously he needs
all the help he can get to connect with ‘everyday’ people from working class
backgrounds. But is the Labour leader mocking the non-standard English dialect
by using statements like ‘it ain’t gonna be like that’ when trying to win over
the public? Elisions such as ‘ain’t’ and ‘gonna’ can be used by a range of
regional dialects along with Ed Milliband using it while his natural accent is
Received Pronunciation. So why should slang be labelled as the working class
socialect?
Transport and technology has been expanding for many years
now allowing people to have access to connect with a wider range of people from
different cities to countries. This development has therefore allowed accents
to travel from place to place and now cities can have a mixture of different
accents within them. So why should slang be labelled as the working class
socialect? If people from Chelsea, a high end area of London, now being able to
move to the Bristolian speaking city of Bristol easily, then surely these
people will pick up some ‘gurt lush’ Bristol
dialect? Even if a Cambridge university graduate moves to Bristol and picks up
some non-standard English phrases like ‘alright me lover’ and ‘proper job’,
this does not mean that there intelligence has slipped. It just means that they
are exploring new ways of communicating, and personally… I find it interesting
learning new ways to say the same phrase.
The way you speak does not determine your intelligence and
Berstein and Labov prove this. These researchers found that there is no clear
link between spoken language and logical thoughts. So by Milliband using
regional dialect, is he actually ‘mocking’ the working class intelligence?
Surely he as a potential Prime Minister wants to seem wise and intellectual. By
a frequently televised politician using laid back dialect and an approachable
accent alongside it, surely people with these regional accents should also be
seen as welcoming, intelligent and most of all…employable? Morrison’s don’t
think so. They have quoted ‘nobody from Liverpool please’ when promoting job
offers to the public. With Berstein and Labov’s results, it is proven that
people with regional accents can be as intelligent as someone speaking in
Received Pronunciation. If the Labour leader believes in using ‘everyday’
accents and dialect to ‘impress the voters’, why is the public themselves
pushing away these unique accents?
Very good range of content. Ensure that you use all the conventions, especially strapline, and that you state your audience e.g. Guardian readers before you write your headline. Work on transforming the content to make it suitable for non-specialists - you can't use terms like sociolect which are from Language study; you need to paraphrase or gloss it (explain it).
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