Taglines and there patterns

Many companies and business such as L'Oreal use words such as 'you' and 'your' within their slogans and catchphrases. L'Oreal use the catchphrase 'Come on girls lets say it...because your worth it' this makes the audience feel special and that they are addressing it to only you ,as they profess that they know you individually.This also implies that they are acknowledging the fact that you 'deserve it' which could make the target audience (in this case girls) connect to the brand and think to themselves "i deserve a product from L'Oreal". By them saying the word 'lets' implies that they are a team and see themselves as equal to there audience which could invite girls in as you feel welcomed.Other companies which have used pronouns within their slogan are: Burger king 'have it your way' which implies that whatever you want, they will have and therefore cater, which suggests that they are speaking to all who enjoy 'good' tasting burgers, Smoking with 'filter your life' which is like a demand and an instruction into smoking.These two slogans come across as negative due to smoking and fast food being bad for you which implies that deep down the companies don't actually care about you and your health, but are more interested into making money.

Other companies and brands such as the chocolate bar penguin use sound to grab your attention and make their slogan stand out and stay memorable. 'p-p-p-pick up a penguin' uses the repeated sound of the 'p' which may draw the younger audience in due to it being more fun to say.On the other hand,  people who have a stutter may find this offensive as they are using their "speech disability" as a way to draw in costumers.Cornflakes have used  'they're Grrreat' as there slogan which emphasis's the fact that it is great and so you should have them.This pattern of using sound is more common when food is being advertised, and this could be because there are many different types of the same food such as chocolate bars,cereals etc... and so they want people to remember their brand and by doing so,try and make the slogan unique.

As well has Smoking using an instruction within their slogan,Nike have also done this 'Just do it'. This suggests that even if you are unsure into whether or not to buy a Nike item,
 you should...Just do it!  
This tagline is so powerful that it is seen as  "one of the top two taglines of the 20th century with it being both "universal and intensely personal". I think this is the case as you can relate to it in many different situations such as whether or not to apply for a job...Just do it, or to travel to America...Just do it.Because Nike could have inspired you in this way, you will feel like giving something back and so buy a Nike product.
Coke have also used an instruction within their tagline 'share a coke with...' because they include a name on their coke bottles also makes it very personal and as though that drink was made for you.This also has side effects such as: if your name wasn't on a coke bottle, you may feel secluded and unworthy of a coke as you feel as though it wasn't made for you and you aren't the target audience.This could lead to coke loosing costumers and in the future, becoming less popular.

There are many different patterns used within taglines,slogans and catchphrases and this could be down to these methods working and appealing to that certain audience.